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City Terms: Physical Web

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What is Physical Web?

Physical Web Features

 

 

“The Physical Web is an effort to extend the core superpower of the web –the URL- to everyday physical objects”. Scott Jenson.

Thanks to hardware devices called Beacons, Physical Web creates a communication channel that connects the physical and virtual worlds using the Bluetooth Low Energy connection to send “push” notifications to nearby Smartphones that are in their range of action. This connection does not need any tracker native app, only with Google Chrome installed and with bluetooth switched on every user can interact with digital content directly in this physical point.

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¿Qué es Physical Web?

“Physical Web intenta extender los superpoderes de la Web (URL) a todos los objetos físicos cotidianos”. Sott Jenson.

Mediante unos dispositivos hardware llamados Beacons, Physical Web crea un canal de comunicación que conecta el mundo físico y el virtual, utilizando la conexión Bluetooth de bajo consumo para enviar notificaciones “push” por proximidad a los Smartphone que se encuentran en su radio de acción. Esta conexión no necesita ninguna app rastreadora nativa, solo con tener instalado el navegador Google Chrome en el dispositivo inteligente y con el Bluetooth encendido, el usuario puede interactuar con el contenido digital asignado a un lugar directamente en este punto físico.

 

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HOP Ubiquitous Beacons from Aarhus

HOP Ubiquitous has created a new way of communicating: Smart Points of Interaction (Smart POIs)

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These interaction systems invite users such as visitors and citizens in the City to actively participate and get involved in the city development. For this purpose, Beacons and Physical Web over Bluetooth Low Energy are being used as a new medium to interact, access to context-based content and collaborate through your Smart Phone.

This context-driven and opportunistic interaction between users and Smart POIs offer a unique opportunity to engage with citizens. As a difference with classical tourism Apps, installing anything in your phone is never required such as native Apps, you do not need to go through menu, submenus and multiple options to reach the information that you would like about the place that you have in front of you. Smart POIs are context-aware, your location is the driver and it not only provides the classical Wikipedia kind of content, as well an agile experience with tips, insights and the content that you need to enhance your experience.

HOP Ubiquitous Beacons from Aarhus

In details, Smart POIs are supported by the advanced beacons developed by HOP Ubiquitous called Smart Spots. These physical resources are the technology which permits interaction with any Smart phone and multiple physical places. Simply, Smart Spot sends a notification to your Smart Phone inviting you to participate (as a typical SMS or WhatsApp notification). This notification grants you access to the Web App which enables interaction with the multimedia content.

HOP Ubiquitous has used these Smart Spots as a project of citizen co-creation, generating a platform which allows for projects validation and opening a suggestion box in Aarhus, Denmark (visit www.siidi.eu for more details).

Additionally, Smart Spots have multiple applications, such as local trade impulse, promotion of touristic points and infotainment. Smart Spots are also equipped with environmental monitoring capabilities such as temperature, gases emission, humidity, noise, ground-borne vibration and even city luminosity. These devices make easy the management and maintenance of the different energy sources of the city, and this contributes to the sustainability and resource optimization.

Smart Spots are integrated into the surroundings through design enclosures built with natural materials which have strength and durability. They are designed by HOP Ubiquitous, the design is oriented to optimize their lifetime to the maximum in outdoor conditions, at the same time as they offer a compact size and organic design for its seamless integration with the city.

Learn more and discover how this technology is helping to co-create in Aarhus, Denmark, where It will be available until 27th February in the coming post.

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