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City Terms: Physical Web

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What is Physical Web?

Physical Web Features

 

 

“The Physical Web is an effort to extend the core superpower of the web –the URL- to everyday physical objects”. Scott Jenson.

Thanks to hardware devices called Beacons, Physical Web creates a communication channel that connects the physical and virtual worlds using the Bluetooth Low Energy connection to send “push” notifications to nearby Smartphones that are in their range of action. This connection does not need any tracker native app, only with Google Chrome installed and with bluetooth switched on every user can interact with digital content directly in this physical point.

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¿Qué es Physical Web?

“Physical Web intenta extender los superpoderes de la Web (URL) a todos los objetos físicos cotidianos”. Sott Jenson.

Mediante unos dispositivos hardware llamados Beacons, Physical Web crea un canal de comunicación que conecta el mundo físico y el virtual, utilizando la conexión Bluetooth de bajo consumo para enviar notificaciones “push” por proximidad a los Smartphone que se encuentran en su radio de acción. Esta conexión no necesita ninguna app rastreadora nativa, solo con tener instalado el navegador Google Chrome en el dispositivo inteligente y con el Bluetooth encendido, el usuario puede interactuar con el contenido digital asignado a un lugar directamente en este punto físico.

 

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HOP Ubiquitous Smart City

City Terms: Smart City

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In this section of the blog we are going to launch short definitions to describe terms about the new smart tendencies. HOP team invite you to write all the questions that arise, we will reply you as soon as possible.

What is a Smart City?

“A Smart and Sustainable City is an innovative city that takes advantage of Information and Communication Technologies (ICT) and other means to improve the quality of life, efficiency of functionality, urban services and competitiveness, while ensuring that it meets the economic, social, environmental and cultural requirements of present and future generations.” (CEPE y UIT)

HOP Ubiquitous Smart City

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En esta sección del Blog de HOP Ubiquitous vamos a lanzar pequeñas definiciones de todos los términos que tienen que ver con las nuevas tendencias Smart. Desde el equipo de HOP os invitamos que escribáis todas las preguntas que os surjan y las contestaremos en la máxima brevedad.

¿Qué es una Smart City?

“Una Ciudad Inteligente y Sostenible es una ciudad innovadora que aprovecha las Tecnologías de la Información y la Comunicación (TIC) y otros medios para mejorar la calidad de vida, la eficiencia del funcionamiento y los servicios urbanos y la competitividad, al tiempo que se asegura de que responde a las necesidades de las generaciones presente y futuras en lo que respecta a los aspectos económicos, sociales, medioambientales y culturales”. (CEPE y UIT)

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HOP Ubiquitous Logo

Know Physical Web

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Just as the web has changed the way we see the world, we take it a step further. This new communication channel puts physical objects in contact with websites for users access through their Smart Phone.

This tool streamlines the way we communicate, allows us access for all, also contextualizes the information in the specific physical place, at the moment that user wishes.

 

Conoce Physical Web

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Al igual que la web ha cambiado nuestra forma de ver el mundo, damos un paso más allá. Este nuevo medio de comunicación pone en contacto objetos físicos con una websites a la que los usuarios acceden a través de sus Smart Phone.

Esta herramienta agiliza la forma de comunicar, permite el acceso a cualquier persona, contextualiza la información y la proporciona en el lugar físico específico, en el momento que desee el usuario.

 

 

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HOP Ubiquitous Siidi Beacon

5 things you need to know about Smart Destinations

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– What is Smart Destinations Tourism?HOP Ubiquitous Mock Up Ceuti App

– What benefits does it have?

– How does it work?

– Where it can be applied?

– What is the HOP approach for Smart Destinations?

 

  1. What is Smart Destinations Tourism?

HOP Ubiquitous launches the Smart Destinations Solution focused on the creation of tourist experiences through immersive interactions between physical places and personal devices such as Smart Phones. To this end, HOP Ubiquitous has developed an innovative device to be deployed in Points of Interest to make them interactive and smart; this device is called Smart Spots.

Smart Spot offers an interactive solution based on an innovative technology called “Physical Web”, it means that Web pages and multimedia content are made accessible exclusively in
physical places through Bluetooth and WiFi connectivity, without requiring any native Application, simply by enabling WiFi or Bluetooth in the visitor*s smartphone to get a notification and start to interact with the venue.HOP Ubiquitous Siidi Beacon

This tourist experience is designed to discover the city during a visit and to get notified about more exciting details, insights and tips that make much more natural and comfortable the experience, when we compare it with other solutions such as Tourism Apps with plenty of information totally out of context or nothing more than copy paste from online guide books. The proposed solution offers access to information at the proper time, at the proper place in order to enhance one*s experience in a specific physical place.

This socially designed experience promotes another type of interaction as well with the tourist, since it involves a co-creation process where experiences are augmented with culture, differences, emotions, and insights that contribute to the final user experience.

  1. What benefits does it have?

Tourism developed through Smart Destinations is an application that allows the user to create their own experience, marking their own rhythm. Thereby, the mobile device is the new guide in an interactive way, connecting and discovering by proximity the interaction points, accessing all the information available and providing the proper insights and tips without requiring major attention. It is what we call an “agile experience”.

3. How it works?HOP Ubiquitous Ceutí Smart POI

– First step: Join through the invitation you receive on your mobile phone in the points of interest or central areas of the destination you are visiting.

– Second step: Don’t worry, just discover the city, you do not need to do anything else, smart spots that are near you in the points of interest will raise a notification to you when relevant content  is available based on  you, so you do not need to look for them, just enjoy, discover and insights / tips will flow to you in a natural way.

– Third step: Enjoy and access all the available information, take in local culture, shopping entertainment and offers, insights, suggestions etc.

– Step Four: Complete the experience with traditional or experimental food.

  1. Where could it be applied?

We are an international company with a strong commitment to technology innovation and experiential development. HOP is defined as Human Oriented Products; therefore, our main focus is on the users, a reason why the development of tourism through Smart Destinations is available for installation in any part of the world. HOP Ubiquitous develops intelligent solutions supporting the sustainable development of your destination, committed to the socio-cultural and environmental aspects. Our Smart Spots are produced with encapsulations based on natural products; the original design, both indoor and outdoor, is designed to blend in as much as possible to the aesthetics of the point of interaction, while offering all the technological advances in terms of connectivity, outdoor protection for weather conditions, and with support to make totally green and sustainable through its solar power.

Nowadays, Smart Spots are being applied outdoor and indoor in cities such as Aarhus, Denmark, Mexico City and also in Ceuti, Murcia, Spain.

  1. What is the HOP approach for Smart Destinations?

HOP Ubiquitous is approaching Smart Destinations through the Internet of Things (IoT) using technologies such as beacons, physical web, WiFi access points, etc.

Smart destinations implement and increase the use of technology by connecting different spaces offering services to people.

HOP Ubiquitous is committed to the process of a city that wants to carry out an active engagement of citizens and visitors, as part of an open and collaborative development of urban spaces. Thereby, citizens and visitors are both consumers and producers of information, improving the management, content and experience of your tourism resources.HOP Ubiquitous App Ceutí

 

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HOP Ubiquitous Siidi Beacon

Amusing and cold setting up!

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HOP Ubiquitous has successfully  deployed 2 Smart POI regions in Aarhus city. Siidi experiment is improving the communication between citizens and public organizations supporting the creation of ideas and new projects. In details, we have deployed 12 Smart Spots, i.e., 12 specific physical interaction points in Aarhus. On the one hand, 7 Smart Spots are available inside the DOKK1 building (https://dokk1.dk/), a reference building in Aarhus as a consequence of its unique architectural and functional design. On the other hand, 5 Smart Spots have been deployed in the area of the sociological research centre, Institute for X (http://institutforx.dk/), where the new Aarhus’ district is being planned.

HOP Ubiquitous Siidi BeaconAfter the initial 10 days of deployment, the interaction points are successfully engaging users through Physical Web technology. The Smart Spots present different looks and feels based on their location. First, Siidi Smart Spots in Dokk1 are presenting a customized encapsulation designed and produced with 3D Printing using natural materials, this design presents an elegant a minimal size format to offer a proper integration with the environment. Second, Siidi Smart Spots in Institute for X presents an IP55 encapsulation to protect them to the adverse weather conditions.

 

Siidi connects with the users’ smart phone through Physical Web technology over Bluetooth Low Energy. In details, Smart Spots send a notification that invites participation to people between 1 to 20 meters (optionally it can be increased up to 70-150 meters).

HOP Ubiquitous Siidi Beacon

The invitation through Physical Web opens in the Smart Phone browser a specific section from www.siidi.eu (the section is based on the location). In Siidi Portal, the users can choose between different topics such as “urban reconstruction”, “culture and education”, and “entertainment”. These topic areas cover the key socioeconomic issues for the new district in Aarhus. In addition, every section offers additional options and an open suggestion box to offer theirs ideas in an agile and simple way getting effective communication between citizens and their city. These insights are focused in the design of a new district that will take place in the actual location of Institute for X.

Currently Siidi has high acceptance and participation by the public, which has become involved in the creation of new district. We were able to collect high information level. All the data are automatically uploaded to the Homard portal based on FIWARE and Sensinact IoT platforms. At the end, data visualization interface offers a summary of all the inputs (anonymized) and general statistics and insights.

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HOP Ubiquitous Beacons from Aarhus

HOP Ubiquitous has created a new way of communicating: Smart Points of Interaction (Smart POIs)

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These interaction systems invite users such as visitors and citizens in the City to actively participate and get involved in the city development. For this purpose, Beacons and Physical Web over Bluetooth Low Energy are being used as a new medium to interact, access to context-based content and collaborate through your Smart Phone.

This context-driven and opportunistic interaction between users and Smart POIs offer a unique opportunity to engage with citizens. As a difference with classical tourism Apps, installing anything in your phone is never required such as native Apps, you do not need to go through menu, submenus and multiple options to reach the information that you would like about the place that you have in front of you. Smart POIs are context-aware, your location is the driver and it not only provides the classical Wikipedia kind of content, as well an agile experience with tips, insights and the content that you need to enhance your experience.

HOP Ubiquitous Beacons from Aarhus

In details, Smart POIs are supported by the advanced beacons developed by HOP Ubiquitous called Smart Spots. These physical resources are the technology which permits interaction with any Smart phone and multiple physical places. Simply, Smart Spot sends a notification to your Smart Phone inviting you to participate (as a typical SMS or WhatsApp notification). This notification grants you access to the Web App which enables interaction with the multimedia content.

HOP Ubiquitous has used these Smart Spots as a project of citizen co-creation, generating a platform which allows for projects validation and opening a suggestion box in Aarhus, Denmark (visit www.siidi.eu for more details).

Additionally, Smart Spots have multiple applications, such as local trade impulse, promotion of touristic points and infotainment. Smart Spots are also equipped with environmental monitoring capabilities such as temperature, gases emission, humidity, noise, ground-borne vibration and even city luminosity. These devices make easy the management and maintenance of the different energy sources of the city, and this contributes to the sustainability and resource optimization.

Smart Spots are integrated into the surroundings through design enclosures built with natural materials which have strength and durability. They are designed by HOP Ubiquitous, the design is oriented to optimize their lifetime to the maximum in outdoor conditions, at the same time as they offer a compact size and organic design for its seamless integration with the city.

Learn more and discover how this technology is helping to co-create in Aarhus, Denmark, where It will be available until 27th February in the coming post.

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HOP Ubiquitous Siidi Co-creation

HOP Ubiquitous installs citizen co-creation points in the city of Aarhus.

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February 8, Hop Ubiquitous will implement the Siidi project in Aarhus, an innovative co-creation tool for the citizen. Siidi searches for promote the collaboration and involvement of people in the design and development of cities of the future.

Siidi is one of the citizen collaboration projects selected to help the city of Aarhus approach the smart cities, which will take place next February 8, for the testing of smart cities. Siidi will launch a collaborative Web platform with citizens thanks to beacon technology and Physical Web, capable of generating different physical points of interaction, “Smart POIs”, in the innovative architectural structure of the city of Aarhus DOKK 1 and in the experimental district of Institut for X.  The Siidi experimental project is a channel of communication between the city and citizens, and encourages citizen participation in the design of new public spaces or validation of existing projects.

HOP Ubiquitous Siidi Co-creation

Siidi personalizes its interface and content according to the city, in order to achieve a user experience adapted to the sociological environment. The app is created for the sustainability of the city and optimum use of resources.

With the execution of the experiment a high participation of the population of Aarhus is expected. To promote the participation has been given maximum diffusion throughout the city by means of visual advertising and signage of the interaction points, and incentive to participate with the draw of an Ipad mini 2 among users. The modern Danish city will be able to enjoy this experimental technology until 31 March.

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